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Mix Interiors - Case Study
Mix Interiors case study on the recently relocated global agency Possible, into new premises in London. Read more
Mix Interiors - Case Study
See the full article at Mix Interiors, where you can also download a pdf copy.
It struck us recently that, following the judging of the Mixology awards, we’ve occasionally been a little lax in snaffling the project entries that have really caught our esteemed panel’s eyes, so that we can bring you good readers the full stories. Well, in a rare moment of clarity, we swept in like magpies following last month’s judging and got busy chasing what, by their very nature, will be some of the finest projects we’ll see all year. As a result, we’ve headed out of Clerkenwell and into neighbouring Hatton Garden – traditionally London’s jewellery hub, of course – to visit the fantastic. forward-thinking new working home of Possible.
Possible is a WPP company, who provides all-channel interactive marketing services, and who recently merged with Fortune Cookie. The merger combined with the planned office relocation to provide the perfect opportunity to make a positive statement about the future and ambition of the company. Possible wanted to express to visitors all sides of its work – business, innovation, social, creativity and technology – and the real challenge was to integrate all of these aspects into a visitor experience.
We ask BDG architecture + design’s Colin MacGadie about the other great challenges faced by the design team here. ‘Time and budget – nothing unusual there – but it was extremely aggressive due to their deadline/end of lease in the property they were vacating. We had nine weeks to complete and get the business operational in a new premises from initial briefing, through design, tender, procurement and construction. All on a very tight budget, in which the client was very clear from day one that there could be no additional funds. ’Heading into and up the impressive Johnson Building, we are met by Possible Chief Interaction Officer Dale Herigstad. A Clerkenwell resident himself – although he tells us that this is something of a coincidence rather than a plan – Dale was deeply involved in the relocation project from the very start. ‘We were previously in the Waterloo area,’ Dale explains. ‘We’re in here because when we merged with Fortune Cookie, who were just blocks away, this WPP space opened up right next to Grey – another WPP company. We really like it here – it’s a great area.
‘When we first moved over here we were much smaller – just 30 people – and we were actually based on the other side of the floor, in a small corner, and the rest of the space was entirely open. It was a big, cavernous space. Nowadays we are well over 100 people and still growing.‘I’m on the creative side here – I really help build products – therefore the design process was really important to me.’Right from the off we can see that behind the dynamism of the brand, there is also that all-too-often neglected yet always welcome ingredient designed into this space; fun. The glazed entrance door is adorned with a sign on one sign which reads ‘Push it…push it real good’, whilst the other side offers ‘Pull…do you come here often?’
BDG was appointed to carry out a review and potential expansion of Possible’s existing space in order to accommodate the newly acquired team. In order to gain an in-depth understanding of Possible, BDG undertook workshops with key stakeholders, which went some way to informing the design for the new environment. ‘It was important to us that we had a great deal of transparency and visibility,’ Dale reveals. ‘The fact that it is transparent from the entrance and reception space through to our main boardroom -transparent through to our clients – was a big deal for us. On the other side we have what we call The Lab – and that’s open and visible as well. We didn’t have a great deal of space for it but it functions very well. There’s some cool things in there and when there’s a meeting or when someone arrives they can see through to what’s going on inthere. ‘The other thing we have here in the reception space is actually quite important to me. I wanted something that would act as a digital canvas – a screen that would be interactive and can constantly evolve into whatever it wants to be. Almost right away you can see all the facets of the business and what we are about – you can even see through to the office space from here. ’Possible’s previous space meant the employees were split across two floors and the central core meant they were split again across two wings.