Tagged with 'strategy'
WPP Amsterdam Colocation
WPP has signed lease for 19,000 sqm office building in Amsterdam for occupation by 1,500 staff Read more
WPP Amsterdam Colocation
WPP, the world’s largest advertising and marketing services group, is investing in a landmark building in Amsterdam as a new base for its operating companies in the city.
The agencies will move into a redevelopment of the well-known Rivierstaete building located in the centre of the city on the banks of the Amstel River. The new office will bring together some 30 companies and approximately 1,500 people in 19,000 square metres of space.
Colin Macgadie, Creative Director of BDG, and project lead said:
“The opportunity to transform this landmark building from the developer shell and core to an inspirational creative and collaborative environment for all the WPP businesses in Amsterdam is exactly the type of project that the studio thrives upon. Our aim is to deliver a space that continues to build upon our recent success for outstanding architectural interiors where people and place take centre stage.”
The Amsterdam office is the latest in a series of WPP co-locations, including Madrid (more than 40 companies and 2,500 people) also being designed by BDG which continues their long standing relationship with WPP Real Estate and further showcases both parties track record, expertise and commitment to revitalising large, awkward inner city buildings through their innovative programme of ‘Evidence Based Design’.
Sir Martin Sorrell, CEO of WPP, said:
“The new building in Amsterdam will allow our companies to work more closely and more effectively together, and our people will have the benefit of an outstanding working environment tailored to the needs of modern advertising and marketing services businesses.”
Read more here on the WPP announcement.
Mix Interiors Feature
Magazine specialising in the architectural, design and facilities market features BDG Read more
Mix Interiors Feature
Magazine specialising in the architectural, design and facilities market features BDG's design for the relocation of sister company to the heart of Clerkenwell at 6 Brewhouse Yard.
This complex 30,000 sq ft development has been transformed into a vibrant media-hub that is home to an array of some leading creative agencies including Brand Union. Our initial design investigations identified a number of significant building interventions that were required in order to fully exploit the potential of the building, and this gave the new tenants the opportunity to architecturally influence the space so that it could better support their workstyles.
This has resulted in a number of key changes; introducing three new staircases, which connect the new ‘shopfront’ on the ground level, whilst also providing a staircase that doubled as presentation and breakout space. By making these changes to the lower ground floor, the overall foot plate was increased significantly New rooflight openings were introduced on the L1 terrace and the opening on the ground floor brought a much needed ray of light into the middle of the plan, with the sky now visible from these areas.
For the feature in the magazine, click here.
Space Syntax Symposium
Extract from paper delivered at the 10th Space Syntax Symposium Conference Read more
Space Syntax Symposium
The ‘water cooler’ moment is a commonly understood analogy that quickly illustrates how valuable the serendipitous moments in the workplace are. These chance interactions that thrive on a less formulaic agenda can spark an idea or perhaps a new way of looking at an issue, or perhaps a greater understanding of the issues faced by a colleague.
Occupancy and usage patterns in offices have been through a process of rapid evolution, driven by advances in technology, changing lifestyles and different aspirations of employees. Enlightened organisations have sought to adopt their working environments as a place to support an organisations specific needs with diverse configuration to boost productivity and collaboration.
BDG undertook a study to drill down further into this subject, partly to confirm what we already knew but also to investigate the detail, which of course informs our design. The Space Syntax community has been able illustrate that layout configuration impacts on organisational culture, according to Wineman (2013), metric distance can impact on an organisation’s innovation and Steen (2009) found that people located in the most visible positions were more likely to interact.
We know that communication and collaboration in office environments are influenced by the shape and arrangement of furniture; workplace density; form of the floor plate; number of floors and elements of connection, this research has allowed us to identify the specific architectural elements that can impact and change behaviours, as well as the key special parameters that need to be tested during the design of an office fit out.
Our approach included the review of two case studies, a PR business and a charity of a comparable size with similar needs in terms of interaction and had both required major configurational changes in the redesign.
Case Study 1
The agency moved from a five floor building to a 2 floor building, reducing desks by 20% and adopted agile working methods. The new space was connected physically by an interior staircase located along the periphery of the building and visually via an atrium.
Case Study 2
This charity occupies 2 floors connected via an atria space with an internal staircase. The number of desks were increased by 17% due to the relocation of employees from another building.
The contrast is clear, with the former, floors have been reduced and an interior staircase accommodated making the environment physically and visually more connected, conversely the latter had introduced an additional floor and removed an existing staircase, creating a less physically connected workspace but this was counteracted by the inclusion of a meeting suite on the lower ground floor - a space previously only used as storage, and addressed interactional needs.
Case Study 1:
- Visibility was enhanced by 25%
- Visual field increased by 3%
- Observed movement increased by 13%
- Desk utilisation increased by 12%
- Organisation synergy increased by 8%
As a result the dynamic of peoples behaviour shifted, creating new patterns of flow and activities.
Case Study 2:
- Accessibility reduced by 38%
- Visibility reduced by 50%
- Office occupancy increased by 11% and 5% in the communal spaces
- Movement levels decreased by 2%
- Interaction levels increased by 14% attributed to the aforementioned meeting room suite)
- Interaction in shared facilities increased 4%
This paper confirmed 5 architectural parameters that were directly associated with the outcome:
1) Furniture shape and arrangement impacted the spatial efficiency of an office environment;
2) Strategic workplace density resulted in beneficial saving costs;
3) The form of the floor plate had an effect on user’s visibility;
4) The number of floors affected accessibility and communication across organisation;
5) In relation to the previous parameter, the elements of connection (staircases) increased movement levels overall and interaction.
There is no doubt that spatial parameters should be tested when designing office layout, designing a workplace environment requires a bespoke and robust methodology to support organisational needs efficiently and effectively.