Tagged with 'workplace'
The Architects' Journal features 'Re-Work' by BDG on bringing landmark buildings back to life Read more
The Architects' Journal, the leading architecture magazine providing the voice of architecture in Britain, features 'Re-Work' by BDG on bringing landmark buildings back to life.
BDG are supporting WPP's real estate team in their pioneering real estate strategy to co-locate WPP offices in Europe through major retrofit projects. This article contains case studies on projects in Madrid, Amsterdam, Lisbon and Milan.
If you are interested in receiving a copy of this article please email email@example.com
The fit-out for The Hub building at Sky's Osterley campus is complete Read more
Sky wanted to re-purpose The Hub building at their Osterley campus, as a technical facility for software development, that entailed occupancy raising from 450 to 680 people.
BDG designed a workspace to support an additional 50% occupancy with specific support areas that allow the engineers to collaborate in both small and large teams. The requisite technology and spaces to support these software 'scrum' teams, who form and re-form often, have been incorporated.
Additional space was provided by in-filling some areas on the upper floors.
The project has just completed on site.
WPP Amsterdam Colocation
WPP has signed lease for 19,000 sqm office building in Amsterdam for occupation by 1,500 staff Read more
WPP Amsterdam Colocation
WPP, the world’s largest advertising and marketing services group, is investing in a landmark building in Amsterdam as a new base for its operating companies in the city.
The agencies will move into a redevelopment of the well-known Rivierstaete building located in the centre of the city on the banks of the Amstel River. The new office will bring together some 30 companies and approximately 1,500 people in 19,000 square metres of space.
Colin Macgadie, Creative Director of BDG, and project lead said:
“The opportunity to transform this landmark building from the developer shell and core to an inspirational creative and collaborative environment for all the WPP businesses in Amsterdam is exactly the type of project that the studio thrives upon. Our aim is to deliver a space that continues to build upon our recent success for outstanding architectural interiors where people and place take centre stage.”
The Amsterdam office is the latest in a series of WPP co-locations, including Madrid (more than 40 companies and 2,500 people) also being designed by BDG which continues their long standing relationship with WPP Real Estate and further showcases both parties track record, expertise and commitment to revitalising large, awkward inner city buildings through their innovative programme of ‘Evidence Based Design’.
Sir Martin Sorrell, CEO of WPP, said:
“The new building in Amsterdam will allow our companies to work more closely and more effectively together, and our people will have the benefit of an outstanding working environment tailored to the needs of modern advertising and marketing services businesses.”
Read more here on the WPP announcement.
New Home in Katowice
Mentor Graphics has relocated their team in Katowice Read more
New Home in Katowice
Mentor Graphics has relocated their team to a new office building at Silesia Star in Katowice, Poland.
BDG has created a modern, collaborative and connected space for their growing team in the 2 floors of this building close to the city centre.
Maxus, global media planning and buying agency, relocates to the AlphaBeta building Read more
Maxus is a global media planning and buying agency, combining the disciplines of communication planning and customer relationship marketing with real time data analytics.
BDG’s design of their new office, in the recently refurbished AlphaBeta building, was based around choice; flexibility; change; efficiency and collaboration.
The new space allows Maxus to reflect a different, newer and fresher impression on its clients and visitors.
New London Architecture
Sea Containers was shortlisted for New London Awards 2016 Read more
New London Architecture
New London Architecture shortlisted Sea Containers in the 'New London Awards 2016' in the Office Interiors category.
This new workplace, designed for Ogilvy Group UK and MEC, provides space for 2,300 workers with a diverse range of office spaces arranged over 11 floors, and gives each company its own ‘front door’ to their personalised space.
Project team included BDG architecture + design, Matheson Whiteley, Bollingbrook and Arup.
Photography copyright Gareth Gardner and BDG architecture + design.
Ogilvy Group Move In
The Ogilvy Group companies start to move into Sea Containers Read more
Ogilvy Group Move In
The phased co-location of the Ogilvy Group companies began in mid January 2016. The group, comprising of 10 companies, are relocating from their former homes in Paddington and Canary Wharf - bringing them together for the first time in nearly 20 years in Sea Containers.
Their new home here focuses on enhanced communication through movement, choice and availability of a diverse range of spaces. Sea Containers provides a unique and highly effective environment that is set to drive collaboration and innovation across the business.
You can follow their move on twitter with #blazenewtrails.
Triple Line Celebrate
A celebration was held to mark a new chapter for Triple Line Consulting Read more
Triple Line Celebrate
A celebration was held to mark a new chapter for Triple Line Consulting after moving their head office from Putney to Southwark.
Triple Line provide professional services to help meet the challenges of international development and work with international aid agencies, finance institutions, major charities, foundations and government departments.
Their new office at Shand House, designed by BDG, is reflective of their brand, how they work now and provides future flexibility.
Brand Union's UK head office at Brewhouse Yard featured as one of the tours to exemplar workspaces Read more
Brand Union's UK head office at Brewhouse Yard featured as one of the tours to exemplar workspaces at the 2015 Workplace Trends conference on 15 October.
As part of WPP Group, Brand Union is a global brand agency with expertise in strategy, design, interaction, brand management and employee engagement. The agency has 500 people, across 25 offices working in every major market.
For its new London office Brand Union wanted a small agency feel but on a large scale, celebrating what they do and who they are. The building had been empty for over five years and much was done by BDG to create a design that would revitalise the space including the installation of three staircases, a new entrance and reception floor, as well as the entire reconfiguration of the working space on all floors.
The building also accommodates fellow Brand Union companies and sister WPP companies who they work closely with. The new spaces encourage mingling; fostering a culture where people work across teams and disciplines. Brand Union wanted the shared facilities for working, meeting and socialising to reflect the tone of different interactions, from informal get togethers and formal internal meetings to client-facing situations for different types of companies.
The fit-out has achieved the BREEAM Very Good rating and has won the BCO’s London & South East "Fit Out of Workplace" Award.
IO Oil & Gas Consulting's new office at The Shard completes Read more
Our design for IO Oil & Gas Consulting's new office in The Shard has been delivered by Overbury. We're looking forward to sharing final pictures with you soon.
IO Oil & Gas has been established as an independent joint venture with GE Oil & Gas and McDermott, to provide a new model of offshore consultancy.
Mix Interiors Feature
Magazine specialising in the architectural, design and facilities market features BDG Read more
Mix Interiors Feature
Magazine specialising in the architectural, design and facilities market features BDG's design for the relocation of sister company to the heart of Clerkenwell at 6 Brewhouse Yard.
This complex 30,000 sq ft development has been transformed into a vibrant media-hub that is home to an array of some leading creative agencies including Brand Union. Our initial design investigations identified a number of significant building interventions that were required in order to fully exploit the potential of the building, and this gave the new tenants the opportunity to architecturally influence the space so that it could better support their workstyles.
This has resulted in a number of key changes; introducing three new staircases, which connect the new ‘shopfront’ on the ground level, whilst also providing a staircase that doubled as presentation and breakout space. By making these changes to the lower ground floor, the overall foot plate was increased significantly New rooflight openings were introduced on the L1 terrace and the opening on the ground floor brought a much needed ray of light into the middle of the plan, with the sky now visible from these areas.
For the feature in the magazine, click here.
BCO Award Winner
Our project for Brand Union at 6 Brewhouse Yard, Clerkenwell, London has won the prestigious BCO Award Read more
BCO Award Winner
Our project for Brand Union at 6 Brewhouse Yard, Clerkenwell, London has won the prestigious BCO Award "fit-out of workplace" London & South East region. An award that recognises the high quality of workplaces.
Brand Union took the lease on a building that had lain empty for 5 years with disconnected floors and a bland entrance. Our design for their new office involved reconfiguring floors by cutting the slab and introducing 3 new stair cases connecting the new ‘shopfront’ on the ground level whilst also providing a stair that doubled as presentation and breakout space. This also increased light penetration to the surrounding areas. By making these changes the lower ground floor has added 1,063 sq m to the space - previously unusable due to access restraints and lack of daylight.
We have created an environment that encourages mingling; fostering a culture where people work across teams and disciplines yet need to share creative solutions. Delivering Brand Union's desire to have a small agency feel but on a large scale and a celebration of what they do and who they are.
Along with our Client, the team that delivered this exciting project are very proud to have been part of this, they include BDG architecture + design along with:
BDG make the top 10 in the annual Central London Fit Out Market report Read more
BDG make the top 10 in the annual Central London Fit Out Market report.
The five year analysis period for this report covers 2009-2013 - a time that includes a turning point for the property cycle. The respected publication by Metropolis Property Research analyses all take up of office space in Central London over 25,000 sq ft, which during the 5 year period amounted to 353 deals.
The various rankings of firms are for Interior Architect, Contractor, Interior Project Managers and Tenant's Agents. BDG has entered the Interior Architect top 10 list, for a practice operating throughout the UK and Europe, we are proud to be considered on this list for one of our 'home towns'.
The Ideal Worker
BDG's Change Consultant contributes to the Evening Standard article on left-right brain thinkers Read more
The Ideal Worker
BDG's Change Consultant, Andy Swann, is featured in Lucy Tobin's article in the Evening Standard discussing how the ideal worker is now a mix of both a left and right brained thinker.
Andy has found that more companies are bringing in complex psychometric testing to establish who are the left-right brained candidates. The ability to think differently is a skill increasingly being targeted by employers and their requirement to match the right people to their organisation. The traditional job interview may be replaced with 'Apprentice' style tasks or work-trials, collaborative and interactive scenarios added to the mix to better identify these thinkers.
Left-right brain philosophies are also being incorporated into workplace design - with quiet concentration areas balanced with communal spaces that support creativity. But, Swann points out, “creativity can’t be manufactured. You can’t install a slide and assume you have a great company culture, a ping-pong table doesn’t automatically unleash creativity. Allowing information, ideas and inspiration to flow is essential — and often this is as much about the way an organisation structures itself as it is the environment it provides, or the individuals it employs. After all, what use is a great idea if it falls on deaf ears?”
Image is courtesy of Shutterstock.
Design for Wellbeing
The Times featured "The Future Office" with an article by Clare Dowdy on taking comfort in functional design Read more
Design for Wellbeing
"The Future Office", published in The Times, featured an article by Clare Dowdy on ergonomics 'Taking Comfort in Functional Design'.
Wellbeing in the workplace is moving up the agenda for occupiers, supported by academic research, office design has been found to improve productivity and health and wellbeing in the workplace. Well designed workplaces help staff to take real pride in their environment but can also encourage movement and collaboration between team members.
Colin Macgadie, Creative Director at BDG, discussed how designing an environment with choice and diversity also has to facilitate ease of movement within a workplace. Having installed 12 new sets of stairs between floors at Sea Containers, this gives greater interconnectivity between floors, encourages staff to be active without having to use 'back of house' stairs and swipe a security card at every floor. But, it also goes further than that, the steps are wider and shallower than normal - shallower to encourage people to move slowly, and wider so that they can stop to chat.
Macgadie predicts that alternative settings in the future will borrow increasingly from the hospitality and leisure sectors, with alternative work settings being less about work and more about wellbeing.
Image used is courtesy of Shutterstock.
Change Management Tips
The top 5 things to consider to turn change in your organisation into an opportunity for future success Read more
Change Management Tips
An article featured on smallbusiness.co.uk by Ben Lobel provides the top 5 things to consider to turn change in your organisation into an opportunity for future success.
All change within a business has an impact but managed correctly change can become an opportunity - if not, it can create problems. BDG's Change Consultant, Andy Swann, gave Ben his top 5 tips:
1. Put people first: when people thrive, organisations thrive too - keep in mind that people are the one variable that businesses can't do without.
2. Consider the impact: change could affect your leaders, your team or your customers. Understanding this will help to identify potential areas for extra attention in advance.
3. Give everyone ownership: people connect best when they feel part of the process - whether a company restructure or workplace redesign. Let your team in, ask their opinion and involve them.
4. Communicate: if everyone knows everything there are no nasty surprises at the end.
5. Think differently: don't manage change the way you believe businesses should - manage it with the personality of your own company. Remember it is all about creating a meaningful connection that leads to positive adoption.
These tips form the basis of a great change management programme and if you create your own around this framework your experience will be a positive one.
There are some amazing things you can do to implement change successfully - if you need ideas or support in your business change, contact Andy Swann at BDG.
Image courtesy of Shutterstock.
A visit to our studio by blueflame digital left us with lots to think about for its use in workplace design Read more
BDG welcomed Rich Lloyd of blueflame digital to the studio for a lively conversation on Virtual Reality and its potential uses in architecture, design and the workplace.
Sharing technology from simple experiences using mobile phones with cardboard goggles, through to fully-immersive and interactive environments, we played with ideas on how virtual reality will develop in the coming years and how it might integrate into the way we all work.
Office of 2030
A discussion with a group of millennials in the workplace design community discuss the office of 2030 Read more
Office of 2030
A lunchtime round table, hosted by BW Interiors, brought together a group of millennials within the workplace design community (including BDG’s Margarita Ianev) to discuss the office of 2030.
The discussion started with “is agile work working?” – the group agreed that agile doesn’t mean total open plan with bean bags and slides between floors, it means a workplace that suits the activities of your team and what their task are at different times. If a business has a traditional office based environment, such as a law firm, becoming agile could mean having unassigned offices to be booked at times when their staff need them, alongside a variety of work settings for other times. An increase in more shared areas in offices to facilitate interaction; sharing ideas and the opportunity to choose the work setting that suits them, is more relative to how millennials work.
Technology in the workplace, for many millennials, who are already so used to having linked devices; music streaming and apps for everything was a hotly debated topic. There was agreement that email was not always the most productive tool, it feels outdated and doesn’t foster communication – we need to calculate how effective emails are and not the number sent and received (or even unread). Alongside this, for electronic filing, saving files by tagging rather than a traditional system of saving work into folders is a more intuitive way of saving and indeed searching for files.
So, will the office of 2030 bring all these initiatives together? Each asked for one thing that the 2030 office will have, the millennials present said “more communication”; “a culture of trust”; “wellbeing”; “technology” and “inspiring spaces” were the most important aspects for them.
All About People Conference, organised by Andy Swann, explores how amazing workplaces are built around people Read more
Leaders, innovators and disrupters came to Bournemouth on 8-9 June, for All About People - an event, curated by BDG's Andy Swann, that explores how amazing workplaces are built around people and how when people thrive, organisations do too. It was designed to cross professional boundaries and create conversation on the idea that when people thrive, organisations thrive too.
The conference featured a session on inspiring people through an amazing working environment run by our Creative Director Colin Macgadie. Other brands and organisations featured include Herman Miller, PwC, Coca Cola, Microsoft, Ustwo, Buffer and many others.
Exploring themes that include finding, keeping and engaging the right people, creating the right working environments for them to thrive, leadership, creativity, productivity, collaboration, innovation, the connection between people and their work and much more, inspiration is guaranteed. These ideas seem to be breaking through, not only in theory, but in practice in some of the world’s most progressive and fastest growing companies. Last year Andy met Airbnb’s Head of People, this year he was in the news as his position was renamed Head of Employee Experience.
Despite these amazing examples, this is still not mainstream thinking. Less than a week after All About People, a conversation with a CRE contact about these ideas revealed that in his experience there’s still little evidence of these concepts really becoming mainstream thinking – partly because the business case needs to be built that connects traditional drivers (cost, space, profit) with making the changes that build organisations and workplaces firmly around people.
The evidence is out there – we now need to stop preaching to the converted and bring everyone into the conversation!
Conversations At Clerkenwell
Colin Macgadie took part in "Conversations at Clerkenwell" as part of Clerkenwell Design Week Read more
Conversations At Clerkenwell
As part of Clerkenwell Design Week "Conversations at Clerkenwell" featured a host of high-calibre speakers exploring current industry topics.
Location vs Architecture: a look at London’s shifting clusters
You used to be able to distinguish an office by its location. The ‘hacks’ were in Fleet Street, the bankers were in the City and the Ad men and women resided in edgy Soho. As major companies break free of their traditional clusters, what is more important now? Cutting-edge office or cutting-edge location?
Colin Macgadie from BDG, designers of Ogilvy Group UK and MEC's new Southbank headquarters
Primo Orpilla of US workplace designers O + A
Ben Raywood from Savills
Lev Kerimol, Principal Regeneration officer at Greater London Authority
Chaired by Mark Eltringham, editor of Workplace Insight.
Wednesday, 25 May 2016 from 12:30 to 13:30 (BST)
The Goldsmiths' Centre - 42 Britton Street, London, EC1M 5AD
BDG share conference platform with Michael J Fox Read more
Andy Swann, Change Consultant at BDG attended WorkHuman, an HR conference in Orlando discussing the humanisation of work. If the previous events Andy had been to were more geared at FM, CRE and Workplace Delivery professionals, this was squarely aimed at HR people.
He had the privilege of speaking on the same day as keynote speaker Michael J Fox – Andy shared his ideas on organisational purpose needing a moral compass, while Michael shared his experiences as a human working and living with a serious and debilitating medical condition. The whole event was hugely impactful and highlighted how people are now at the centre of thinking for all aspects of the organisation. If HR is responsible for finding and keeping the right people to make the organisation thrive, Workplace is tasked with creating the right environment for them to do just that.
Andy Swann, BDG's Change Consultant, was a keynote speaker at Workplace Expo Read more
Workplace Expo is an international trade fair for innovative headquarters and large office occupiers that took place between 12-13 April 2016. The event included lecture forums integrated into the trade show which Andy Swann, BDG's Change Consultant was a keynote speaker at.
His subject was "Making Change Human - connecting people with their workplace".
Andy presented the real factors that are in play when change happens to organisations and their people, how to address them and create a unique approach, just for your organization.
Sharing his thoughts on the connection between people, their work, workplace and how taking these into account in workplace change projects can drive success started some interesting conversations
Products that drive the employee experience in very human ways were on display – from sleep pods to functional furniture, hydration programmes to activity and wellness trackers. It’s clear that the workplace is now being built around a very human experience.
Workplace Trends Conference
The 2016 annual Workplace Trends Conference concluded with a presentation by BDG's Creative Director Read more
Workplace Trends Conference
The 2016 annual Workplace Trends Conference concluded with a presentation by BDG's Creative Director, Colin Macgadie, on MEC and Ogilvy Group UK's relocation of 2,300 people to Sea Containers.
The design of this workspace has created a state of the art, flexible office - boldly pushing the boundaries of commercial interior architecture. Only 38% of NIA is accommodated with traditional worksettings with 2,300 staff having 1,700 desks, yet they are provided with a choice of other, non-traditional, worksettings where they can work - from meeting spaces to quiet areas - dependent on their work task in hand.
The second day of the conference offered the attendees the opportunity of a tour around the Sea Containers building.
Scared Of Change
BDG's Change Consultant shares why people are scared of change (and what we can do about it) Read more
Scared Of Change
Andy Swann, BDG's Change Consultant, discusses why people are scared of change (and what we can do about that)
Change is a scary word. It means things aren’t staying the same.
Traditionally, we see change as a move from A to B, with the aim being to get from one to the other. In our workplaces, we tell the people what is happening and why, training them as necessary. But we need to do more!
Workplace change can affect our people, their working environment and the way they work. It all creates impact on a personal level.
Every change project is part of a wider organisational evolution. We need to keep this bigger picture in mind when addressing transition and transformation, so we can connect people with their work and workplace – not just tell them what we expect to happen.
The success of any change rests on creating a genuine connection between people and the transition. Fail to create that connection and the change project is at best likely to fall short, at worst fail. Most sources agree that around two thirds of change projects fail to meet their objectives, which means that most traditional change management approaches are missing the mark somewhere.
As humans, we connect with our work and workplace in very specific ways, individually and collectively. Change alters that connection. Dealing with that requires space and exploration.
To avoid productivity and morale dips, while harnessing the benefits of an investment in change, it needs to be approached more creatively - in a more human way. Connect people directly with change, don’t just tell them about it!
Successful change management comes from so many places. It’s an adaptive, context-specific thing, not something that can be taught as a procedure. Look on change as a transition – helping people to move from one set of circumstances to another.
Successful transition management is a combination of psychology, creativity, communication, exploration and anything else that may be appropriate to creating that effective connection between people and change. It should always come from a positive place too and support those affected to examine, understand, imagine and own the transition.
Wherever change happens, there will always be some trepidation, even where people know the outcomes will be positive. Maximise the benefits and minimise the pitfalls with a carefully planned transition programme, just for your organisation.
If you’d like to find out more about what makes an effective transition programme, contact Andy.
Space Syntax Symposium
Extract from paper delivered at the 10th Space Syntax Symposium Conference Read more
Space Syntax Symposium
The ‘water cooler’ moment is a commonly understood analogy that quickly illustrates how valuable the serendipitous moments in the workplace are. These chance interactions that thrive on a less formulaic agenda can spark an idea or perhaps a new way of looking at an issue, or perhaps a greater understanding of the issues faced by a colleague.
Occupancy and usage patterns in offices have been through a process of rapid evolution, driven by advances in technology, changing lifestyles and different aspirations of employees. Enlightened organisations have sought to adopt their working environments as a place to support an organisations specific needs with diverse configuration to boost productivity and collaboration.
BDG undertook a study to drill down further into this subject, partly to confirm what we already knew but also to investigate the detail, which of course informs our design. The Space Syntax community has been able illustrate that layout configuration impacts on organisational culture, according to Wineman (2013), metric distance can impact on an organisation’s innovation and Steen (2009) found that people located in the most visible positions were more likely to interact.
We know that communication and collaboration in office environments are influenced by the shape and arrangement of furniture; workplace density; form of the floor plate; number of floors and elements of connection, this research has allowed us to identify the specific architectural elements that can impact and change behaviours, as well as the key special parameters that need to be tested during the design of an office fit out.
Our approach included the review of two case studies, a PR business and a charity of a comparable size with similar needs in terms of interaction and had both required major configurational changes in the redesign.
Case Study 1
The agency moved from a five floor building to a 2 floor building, reducing desks by 20% and adopted agile working methods. The new space was connected physically by an interior staircase located along the periphery of the building and visually via an atrium.
Case Study 2
This charity occupies 2 floors connected via an atria space with an internal staircase. The number of desks were increased by 17% due to the relocation of employees from another building.
The contrast is clear, with the former, floors have been reduced and an interior staircase accommodated making the environment physically and visually more connected, conversely the latter had introduced an additional floor and removed an existing staircase, creating a less physically connected workspace but this was counteracted by the inclusion of a meeting suite on the lower ground floor - a space previously only used as storage, and addressed interactional needs.
Case Study 1:
- Visibility was enhanced by 25%
- Visual field increased by 3%
- Observed movement increased by 13%
- Desk utilisation increased by 12%
- Organisation synergy increased by 8%
As a result the dynamic of peoples behaviour shifted, creating new patterns of flow and activities.
Case Study 2:
- Accessibility reduced by 38%
- Visibility reduced by 50%
- Office occupancy increased by 11% and 5% in the communal spaces
- Movement levels decreased by 2%
- Interaction levels increased by 14% attributed to the aforementioned meeting room suite)
- Interaction in shared facilities increased 4%
This paper confirmed 5 architectural parameters that were directly associated with the outcome:
1) Furniture shape and arrangement impacted the spatial efficiency of an office environment;
2) Strategic workplace density resulted in beneficial saving costs;
3) The form of the floor plate had an effect on user’s visibility;
4) The number of floors affected accessibility and communication across organisation;
5) In relation to the previous parameter, the elements of connection (staircases) increased movement levels overall and interaction.
There is no doubt that spatial parameters should be tested when designing office layout, designing a workplace environment requires a bespoke and robust methodology to support organisational needs efficiently and effectively.
Designer, Lucy Harrison, discusses her own experiences of agile working at BDG Read more
Designer, Lucy Harrison, discusses her own experiences of agile working at BDG - the pros, cons and top tips:
Constant change in working settings allows you to sit with a variety of people with different skills and knowledge.
Ability to choose your work setting dependent on your tasks for the day.
Not surrounded by piles of paper that are no longer current – a de cluttered work style – allowing for a generally cleaner workspace.
Initial unease of VOIP technology, replacing phones, but have found this really works - you can be anywhere and still use teleconferencing, sharing of documents and your screen.
If the whole team doesn’t adopt flexible working then it becomes unsuccessful. Many people have to be pushed initially to action it, this should come from the top of the team down to encourage this behaviour to be adopted.
When 100% of people are in + clients there can be limited space – this can be resolved with people working elsewhere outside of the ‘office’ space but needs to be supported by IT.
People sometimes lose a sense of personalisation and ownership of workspace –e.g photos on the desk. This often needs to be supported by storage which can resolve this issue.
Storage can be an issue dependent on job role.
Be organised – plan you tasks for the day to allow you to work in the right location and have the things you need for the day.
Keep things clean and tidy – your workspace and the space around you allowing people to have the choice to work in all spaces.
Move as much a possible – it keeps you interested, you collaborate and learn things you might not otherwise – best to move every day in the initial few weeks so you get a feel for all the available locations.
Clear your desk and the space around you if you are going to be out of the office for more than an hour allowing other people to share the space with you more effectively.
BDG Seminar During LDF
Chaired by Paul Finch, BDG hosted a seminar entitiled “How Can Property Underpin a Business Strategy" Read more
BDG Seminar During LDF
During this year’s London Design Festival, BDG hosted an insightful seminar entitiled “How Can Property Underprin a Business Strategy.”
Chaired by Paul Finch, with contributions from Max Holliday, Head of Real Estate EMEA for WPP Group, Jules Hind, Partner, Farebrother and Colin Macgadie, Creative Director at BDG, the subsequent discussion gave an insight to the different perspectives of landlord, occupier and designer.
As business slowly recovers from the Great Recession, there is no doubt that the property market conditions have shifted. Jules Hind explained: “The power is in the hands of the tenant who is now more footloose than ever. Landlords need to listen to what clients want and make sure that their buildings are working harder from a base level which includes the external envelope.”
Max Holliday outlined 3 key points to illustrate why property is vital to business strategy:
Property can be an enabler for change for an organisation, through the introduction of new working practices which in turn shift culture.
Property can be a market differentiator for organisations, assisting with recruitment and retention of the best employees.
Property combined with appropriately designed interiors can make a bold statement about an organisation’s culture and values, embodying its brand values.
Colin Macgadie, further illustrated these points through the importance a fully integrated real estate team, he says: “There are 3 key stages; the building search to determine locations; the signing of a deal which define the architecture; and finally the physical organisation of the space ie – the fit-out. From our perspective the earlier we can be involved the more effective we can be. ”
There is clearly a tipping point for most organisations, when it needs to consider its property as part of the business strategy, whether that is for growth, brand differentiation, culture shifts, recruitment and retention, or perhaps all of the above. However property is a tough business and enlightened organisations know when to pull in the experts to advise, after all property is a huge financial commitment too. Property can be an asset but for dynamic organisations where it is not their core skill it can just as easily be a liability. Large corporations like WPP avoid the temptation of buying property in favour of core buildings with long leases, supplemented as and when necessary by more flexible space. Macgadie pointed out the benefit of the long lease approach from a design perspective: “When companies are committing to a space for 20/25 years, we see far more engagement from the client in terms of how the space will be used in the long term.”
Location Versus Property: This might be a case of how the questions is asked, rather than “Can you afford to be there?” orgnisations might be better off asking themselves “Can you afford not to be there?”
This slightly divided the panel with Hind favouring the building and the nature of stock available – citing the Southbank as a perfect example of an up and coming area where great space can be found. This is in contrast to some of the more prestigious looking buildings in the City that belie a very unexciting interior. Max Holliday, was quick to highlight that London is a very different proposition to most large cities, it is unique with multiple centres. However elsewhere in the world it is vital that a global organisation such as WPP has core centres in major cities around the globe, whether that is Madrid, Hamburg, NewYork or Moscow. The panel was united in its shift away from concentrating too much on the metrics of space, favouring an intelligent approach on the suitability of a building and how the design can support an organisation.
Macgadie also highlighted the spare desks are a myth, he explains: “Agile working will not work if it only introduced to save space. Flexible working is only successful if the working environment supports the business, otherwise the process fails and the business cant thrive.”
LDF Open House
BDG opened it's studio as a participant of London Design Festival Read more
LDF Open House
London Design Festival is an annual event that promotes the city's creativity, this year it took place between 19-23 September.
As a registered participant of the event, BDG opened its studio for an open house to showcase our project for Ogilvy's relocation to the iconic Sea Containers. This was particularly interesting as our own studio is also within Sea Containers and we had a 1:50 and 1:200 scale model of the building in the centre of our studio.
Visitors were able to view not only our studio and the models, but also learn about the team we have working on it and the process we have undertaken to revitalise Sea Containers to ensure that it reflects the requirements of the both Ogilvy and MEC who are going to be the major tenants for the next 20 years.