Telecommunications company, Rostelecom, are co-locating their 6,000 employees from their corporate offices and branches throughout Moscow to out of town business park, Telecom City in a 65,000 sq m building over 5 floors.
BDG won the design pitch alongside our Associate Russian practice, Aurora, where we demonstrated exciting concepts for the ground floor and reception that served to showcase Rostelecom’s brand and create a dynamic link, visual and physical to the ‘working floors’.
Following our appointment both BDG and Aurora took a detailed brief from our client to understand what they wanted this co-location to provide for their business strategy; employees; clients and visitors in the future. Thereafter, BDG designed the shared spaces; conference and meeting facilities with Aurora designing the workplace environment.
It was important to Rostelecom that this move was a catalyst to create a new corporate culture and add value to their profile in the marketplace, whilst also improving efficiencies and communication between their teams.