The Farm Group provide production support to producers worldwide. They were squeezed into a historic house, built in 1677, in Soho Square and appointed BDG to assist in the search for a new facility.
We initially worked with The Farm to review how they occupied their building; what building on the market would best suit their business now and in the future and be in close proximity to Soho, where they also have two other premises.
58-62 Newman Street was selected for which BDG then went on to design for the Cat A and Cat B refurbishment of the 1960’s 5 storey building. Planning applications were made to alter the facade along with changes to the terrace and plant and new services were designed for the new space.
The entrance at Newman Street has been reconfigured to align with the new reception layout. With large, bold graphics along the ground floor, the new entrance takes on a more subtle nature - with a concealed door giving the impression of a members club.
The Farm have very specific technical requirements with audio studios; voice booths; colour grading suites; online and offline editing suites which entailed particular input relating to acoustics, partitions and lighting.
The look and feel of their new facility retains an industrial feel, which is prevalent in the Farm’s existing buildings with material selection adopting the same nature with concrete floors, brickwork walls, parquet timber feature walls.