The WPP Group Companies in Madrid are consolidating and relocating to one building in the centre of the city. This building is to symbolise the coming together under one roof of all Madrid WPP agencies.
The project comprises of a full strip out and refurbishment from shell with new build additions to create a mixed use development. Media House will place a premium on open spaces for collaborative working, socialising and creating a high level of energy and buzz.
WPP is seeking to increase the diversity of our workforce and to participate actively in the communities where they live and work, wanting to be seen as open and accessible – not living in a remote ivory tower. The concept of Media House being a ‘Hybrid’ building that allows permeability for the public creates an environment that looks to being super sustainable in both use and utilistation.
The building will enable the Opco’s to be the best partner for any international or Spanish-based client seeking to export, or co-ordinate their international business from Madrid. They should also be an excellent choice for any major international based company who wants a strong and sophisticated local partner.
BDG has been working with WPP and the Madrid Opco’s to determine the strategy and architectural brief for this project. We are now working alongside a local architectural practice to deliver the project.