Peaches and Pixels
BDG has designed a vibrant and collaborative office space for WPP on Atlanta's Beltline, spanning 39,300 square feet.
This new space brings together twelve agencies, including Group M, VML, and AKQA, fostering collaboration with major clients like Coca Cola.
The Facts - Client: WPP | Size: 39,300 sq ft | Location: Atlanta, Georgia | Status: Complete
Key Features -
Atlanta-Inspired Design: Warm peach and earth tones, vibrant red accents, and natural wood create an inviting atmosphere reminiscent of Atlanta's hospitality.
Intuitive Layout: A darker color palette defines circulation areas, contrasting with bright workspaces. Perimeter areas maximize natural light and views, while interior spaces cater to focused work and smaller meetings.
Dedicated Production Areas: The office features editing suites, a photography studio, workshops, and a client lounge, supporting diverse creative needs.
Custom Artwork: Unique installations, such as the train line-inspired wall art and local botanicals, enhance the office's character and connection to Atlanta.
Awarded LEED 'Gold' rating
Credits - Photography: Eric Laignel